This Privacy Policy explains how we collect, use and protect information when you visit goodlookevents.co.uk (the “Website”).
1) Who we are (Data Controller)
Good Look Events is the data controller for personal data collected via this Website.
Business name: Good Look Events
Website: goodlookevents.co.uk
Email: info@goodlookevents.co.uk
Address: Third Floor, 70 Gracechurch Street, London, EC3V 0HR
2) What personal data we collect
We aim to collect as little personal data as possible.
A) Personal data you provide via website forms
We only collect personal data when you voluntarily submit it through a form on our Website (for example, our contact form). This may include:
Name
Email address
Phone number (if provided)
Company name (if provided)
Any other information you include in your message
B) Data collected automatically (cookies, analytics and advertising)
When you browse the Website, we may use cookies and similar technologies that collect information such as:
Online identifiers (e.g., cookie IDs)
Device and browser information
Pages viewed and actions taken on the Website (e.g., clicks, scrolls)
Approximate location (derived from IP address)
Referral source (e.g., from an advert or search engine)
Even if you don’t submit a form, some of the above (like online identifiers) can be treated as personal data under UK/EU data protection law.
3) Contact forms – purpose and lawful basis (Legitimate Interests)
Purpose: If you submit an enquiry via our contact form, you are willingly providing your contact details so we can contact you to discuss event sourcing and event management services you have requested or expressed an interest in.
Lawful basis: We process personal data submitted via our website forms under Legitimate Interests (Article 6(1)(f) UK/EU GDPR). Our legitimate interest is to:
respond to inbound enquiries, and
communicate with potential clients about requested event sourcing and management services.
We consider this use to be reasonable and proportionate because you have actively chosen to contact us and provide your details for that purpose.
No automatic marketing subscription: Submitting a form does not automatically subscribe you to marketing. If we send marketing communications in future, we will do so only where permitted by law and, where required, with your consent. You can opt out at any time.
4) How we use your information
We use information collected via the Website to:
respond to enquiries and communicate with you about requested services
operate, secure and improve the Website (performance, usability and troubleshooting)
measure advertising performance and website conversions
understand how the Website is used so we can improve content and user experience
In some cases, we may need to share the details you provide with relevant third parties to fulfil your request and deliver our services. For example, if you ask us to source a venue, supplier, or event service, we may share limited details (such as your name, contact information and relevant event requirements) with that venue or supplier so they can respond, provide availability, or issue a quote.
We only share information where it is necessary for the requested service, and we aim to share the minimum amount of personal data required to complete the task.
We use third-party tools for marketing and website improvement purposes only.
5) Advertising, analytics and website improvement tools
We use third-party services that may set cookies or use similar technologies, depending on your cookie choices.
Advertising platforms (measurement and performance):
Google Ads
Meta Ads
LinkedIn Ads
These tools may help us measure campaign performance (e.g., conversions) and understand which marketing channels are effective. Where enabled and permitted by your cookie preferences, they may also support remarketing.
Analytics & website improvement:
Google Analytics
Microsoft Clarity
Microsoft Clarity may provide usage insights such as clicks, scrolls, mouse movement and page interactions (including heatmaps and/or session replay) to help us improve the Website.
6) Google reCAPTCHA (anti-spam protection)
We use Google reCAPTCHA on our forms to help protect the Website from spam and automated abuse.
When you use a form protected by reCAPTCHA, Google may collect information such as your IP address, device and browser details, and interactions with the page. This data is subject to Google’s own privacy practices and may be transferred to and stored on servers in the United States.
For more information, please refer to:
Google Privacy Policy:
https://policies.google.com/privacyGoogle Terms of Service:
https://policies.google.com/terms
7) Cookies and consent
We use cookies and similar technologies to:
ensure the Website works properly (strictly necessary)
analyse Website usage and improve performance (analytics)
measure marketing performance (marketing)
Where required by law (including UK rules such as PECR), we will request your consent for non-essential cookies via a cookie banner/controls. You can also control cookies through your browser settings.
8) Who we share data with
We may share information with trusted third-party service providers only where necessary for the purposes described in this policy, such as:
advertising, analytics and website improvement providers (listed above)
website hosting, security and performance providers
other third-party tools used strictly for marketing and website improvement
We do not sell personal data.
9) International data transfers
Some third-party providers may process data outside the UK/EEA (including the United States). Where this happens, we take steps to ensure appropriate safeguards are used, such as contractual protections and approved transfer mechanisms.
10) How long we keep your data
Contact form enquiries: retained only as long as necessary to respond and manage follow-up, and for appropriate record-keeping (typically 12–24 months, unless a longer period is required).
Analytics/advertising data: retained according to the provider settings and only as long as needed for measurement and improvement.
11) How we protect your data
We take reasonable technical and organisational measures to protect personal data, including access controls and secure systems. No method of transmission or storage is 100% secure, but we work to minimise risk.
12) Your data protection rights
Depending on your location, you may have rights to:
access your personal data
correct inaccurate data
request deletion
restrict or object to processing
withdraw consent (where processing is based on consent)
data portability (in certain cases)
To exercise your rights, contact us at info@goodlookevents.co.uk.
13) Complaints
If you are unhappy with how we handle your data, you have the right to complain to a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO). If you are in the EU, you can complain to your local data protection authority.
14) Links to other websites
Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies separately.
15) Updates to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will be posted on this page with the “Last updated” date revised.